project (exploitation) or a risky project (exploration) at each instance. We argue that there are substantial efficiency gains …

in the specific industry are motivated by Exploration, Exploitation, or a combination of both Exploration and … Exploitation motive. We find strong evidence that the alliances in the Business Services; Computer and Office Equipment; Electronic … Trade-Durable Goods industries are motivated by the Exploitation motive, whereas alliances in the Communications Equipment …

exploration and exploitation is important for sustained relationship performance for customers. The customer evaluates balancing … exploration and exploitation important whereas the vendor emphasizes only on exploitation. …