Showing 1 - 10 of 17
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011946701
Persistent link: https://www.econbiz.de/10012547976
Persistent link: https://www.econbiz.de/10012513142
Persistent link: https://www.econbiz.de/10013194487
Persistent link: https://www.econbiz.de/10012230537
Persistent link: https://www.econbiz.de/10012064419
Persistent link: https://www.econbiz.de/10012105604
Persistent link: https://www.econbiz.de/10011947348
Persistent link: https://www.econbiz.de/10011845040
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011846560