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Optimal variety and pricing decisions of a supply chain with economies of scope
Xiao, Tiaojun; Choi, Tsan-Ming; Cheng, T. C. E. - In: IEEE transactions on engineering management : EM 62 (2015) 3, pp. 411-420
Persistent link: https://www.econbiz.de/10011338330
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Product variety strategies for vertically differentiated products in a two-stage supply chain
Inkaya, Tülin; Armbruster, Dieter; Li, Hongmin; Kempl, … - In: International journal of production research 56 (2018) 17, pp. 5930-5944
Persistent link: https://www.econbiz.de/10011946761
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Reference-dependent utility, product variety, and price competition
Amaldoss, Wilfred; He, Chuan - In: Management science : journal of the Institute for … 64 (2018) 9, pp. 4302-4316
Persistent link: https://www.econbiz.de/10011921520
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.; Reibstein, David J.; Zhang, Z. John - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
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Product line extensions and technology licensing with a strategic supplier
Chen, Liwen; Gilbert, Stephen M.; Xia, Yusen - In: Production and operations management : an international … 25 (2016) 6, pp. 1121-1146
Persistent link: https://www.econbiz.de/10011507807
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Opinion leaders and product variety
Kuksov, Dmitri; Liao, Chenxi - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
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Competition between offline and online retailers with heterogeneous customers
Colombo, Stefano; Matsushima, Noriaki - 2019
We consider the spatial competition between two traditional physical (or offline) retailers and an Internet (or online) retailer where the efficiency of the latter differs from that of the former. We assume consumers are heterogeneous across two dimensions: (i) the costs of traveling to either...
Persistent link: https://www.econbiz.de/10012024739
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Persuasive advertising in a vertically differentiated competitive marketplace
Lin, Yuanfang; Narasimhan, Chakravarthi - In: Review of marketing science 18 (2020) 1, pp. 145-177
Persistent link: https://www.econbiz.de/10012298697
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Product line design and quality differentiation for green and non-green products in a supply chain
Shen, Bin; Cao, Yifan; Xu, Xiaoyan - In: International journal of production research 58 (2020) 1, pp. 148-164
Persistent link: https://www.econbiz.de/10012193951