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Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy

Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778

Persistent link: https://www.econbiz.de/10009665101

Can brand extension signal product quality?

Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 756-770

Persistent link: https://www.econbiz.de/10009665103

Can merchants benefit from entry by (Amazon-like) platform if multiagent prices signal quality?

Qiu, Ye; Rao, Ram C. - In: Marketing science 43 (2024) 4, pp. 778-796

Persistent link: https://www.econbiz.de/10014636328

When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth

Joshi, Yogesh V.; Musalem, Andrés - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 168-188

Persistent link: https://www.econbiz.de/10012493751

Exclusivity as a signal of quality in a market with word-of-mouth communication

Ashoori, Minoo Talebi; Schmidbauer, Eric; Stock, Axel - In: Review of marketing science 18 (2020) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10012298680

Social media marketing, quality signaling, and the Goldilocks principle

Nian, Tingting; Sundararajan, Arun - In: Information systems research : ISR 33 (2022) 2, pp. 540-556

Persistent link: https://www.econbiz.de/10013363070

Do online reviews always incentivise remanufacturers to improve quality in a competitive environment?

Xie, Shushu; Zhao, Yingxue; Zhao, Lin; He, Xingyuan - In: Amfiteatru economic : an economic and business research … 26 (2024) 67, pp. 903-926

quality products to improve their review ratings, considering the quality signalling effect of online reviews, a closed …'s two strategies, with and without online reviews, were compared to analyse the quality signalling effect of online reviews …

Persistent link: https://www.econbiz.de/10015077570

Commentaries and Reply to "Can Brand Extension Signal Product Quality?" by Sridhar Moorthy

In: Marketing Science 31 (2012) 5, pp. 771-778

This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy [Moorthy S (2012) Can brand extension signal product quality? <i>Marketing Sci.</i> 31(5):756-770].

Persistent link: https://www.econbiz.de/10010990383

Can Brand Extension Signal Product Quality?

Moorthy, Sridhar - In: Marketing Science 31 (2012) 5, pp. 756-770

the firm behind the brands. Even with these conditions in place, the signaling argument is fragile: firm observability of … past performance diminishes brand extension's signaling capability; an arbitrarily small probability of failure for good … than signaling product quality. …

Persistent link: https://www.econbiz.de/10010630456

Consumer heterogeneity, product quality, and distribution channels

Shi, Hongyan; Liu, Yunchuan; Petruzzi, Nicholas C. - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1162-1176

Persistent link: https://www.econbiz.de/10009751172

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