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FOREIGN TRADE IN THE CONTEXT OF GLOBALIZATION
Stoica, Ivona; Dumitru, Nicoleta Rossela - In: Holistic Marketing Management 1 (2011) 4, pp. 53-60
The meaning of globalization can be characterized in terms of three essential features: universal character, economic … and social implications things generated also by the intensity of the event. According to experts, globalization is … that multinational companies are considering them in the expansion of global business, globalization is seen as a …
Persistent link: https://www.econbiz.de/10010667250
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GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE
Alexandru, Pop Nicolae; Florin, Draghescu; Vlad, Rosca - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1807-1814
capital becoming more international and increasingly less and less national. We are witnessing the globalization of markets … a result of new communication systems interaction and flexible production processes. Markets will continue to homogenize …
Persistent link: https://www.econbiz.de/10010685486
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Does a global young consumer exist? : a comparative study of South Korea and Poland
Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 47-61
consumption patterns. The globalization process is believed to affect most young people designated Generation Y. They were brought …
Persistent link: https://www.econbiz.de/10012116439
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PARTICULARITIES OF DENTAL MEDICAL SERVICES AND CONSUMERS IN THE CONTEXT OF GLOBALIZATION
GEANGU, Petronela Iuliana; CREłOIU, Raluca; GÂRDAN, … - In: Annals of Spiru Haret University, Economic Series 2 (2011) 4, pp. 71-80
Globalization determines a growth of competition but as well a growth of the opportunity to attract new customers. The … globalization supposes a global thinking and global action, not the homogenization of products and services they offer, as well as …
Persistent link: https://www.econbiz.de/10010992029
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Using the SERVQUAL model to evaluate the quality of services for a farm school store
Handrinos, Michael C.; Folinas, Dimitrios; Rotsios, … - In: Journal of Marketing and Consumer Behaviour in Emerging … 1 (2015) 1, pp. 62-74
The main objective of this paper is to present and analyse the findings of research which aims to measure the services that a locally-based SME (Small-Medium Enterprise) campus store of a farm school provides to its customers. The examined start-up store is operated by the College students in...
Persistent link: https://www.econbiz.de/10011274632
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Does a global young consumer exist? A comparative study of South Korea and Poland
Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of Marketing and Consumer Behaviour in Emerging … 1 (2015) 1, pp. 47-61
consumption patterns. The globalization process is believed to affect most young people designated Generation Y. They were brought …
Persistent link: https://www.econbiz.de/10011274633
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Strategii pentru cresterea calitatii serviciilor de transport aerian in contextul crizei globale
Georgescu, Bogdan; Orzan, Mihai; Moise, Daniel - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 60-67
Serviciile aeriene reprezinta un segment al economiei globale extrem de sensibil la fluctuatiile economiei mondiale, fiind asociat de catre un segment important de utilizatori ca un serviciu de transport de lux. In acest context, pierderile generate de fluctuatiile frecvente ale economiei...
Persistent link: https://www.econbiz.de/10009246651
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Dileme etice in marketingul modern
Nitulescu, Nicolae Constantin - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 33-53
Intr-o lume grabita si agitata, care pe zi ce trece devine tot mai greu de inteles, este important ca etica sa nu fie tratata drept ceva indepartat de viata reala, o disciplina care isi are locul doar in bibliotecile universitatilor. Etica vorbeste despre valori, despre bine si rau; atat oamenii...
Persistent link: https://www.econbiz.de/10009246655
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NEW DEVELOPMENTS IN MARKETING THEORY AND PRACTICE
NICOLAU, IRINA - In: Anale. Seria Stiinte Economice. Timisoara XVIII/Supplement (2012) November, pp. 76-81
Marketing is in a continuous development theoretically and practically, under the influence of a extremely dynamic and competitive global environment. Year by year, marketing budgets, regardless of the field of activity, grow, strengthening the statement of Robert Louis Stevenson:'' everybody...
Persistent link: https://www.econbiz.de/10010815298
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AIR TRANSPORT VECTOR IN THE ECONOMIC CONTEXT OF GLOBALIZATION
BOIŢĂ, MARIUS; GRIGORESCU, GHEORGHE; CONSTANTIN, EMILIA; … - In: Anale. Seria Stiinte Economice. Timisoara XVIII/Supplement (2012) November, pp. 139-145
costs has become a cult. This is due mainly to the following aspects: market deregulation and globalization of the industry …
Persistent link: https://www.econbiz.de/10010815387