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heterogeneity
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The dynamic advertising effect of collegiate athletics
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
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How much is a win worth? : an application to intercollegiate athletics
Chung, Doug J.
- In:
Management science : journal of the Institute for …
63
(
2017
)
2
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011647380
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Incentives versus reciprocity : insights from a field experiment
Chung, Doug J.
;
Narayandas, Das
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011743659
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