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Journal of consumer research : JCR ; an interdisciplinary journal
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Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
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The many-faced consumer : consumption consequences of balancing multiple identities
Saint Clair, Julian K.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
6
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012234293
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