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A review and future avenues for psychological ownership in consumer research
Peck, Joann
;
Luangrath, Andrea Webb
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 52-74
Persistent link: https://www.econbiz.de/10014240008
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An unintended consequence of product upgrades : how upgrades can make current consumers feel left behind
Jung, Wonsuk
;
Peck, Joann
;
Palmeira, Mauricio
;
Kim, …
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1019-1039
Persistent link: https://www.econbiz.de/10013389280
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