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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20
of marketing capabilities, innovation and networking resources in developing international businesses. …
Persistent link: https://www.econbiz.de/10013500906
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Refocusing on R&D model or redefining marketing strategy? : Anticipating sustainability for generic pharmaceutical industry
Barei, Fereshteh; Le Pen, Claude - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 81-90
Persistent link: https://www.econbiz.de/10010517757
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Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter; Zane, Daniel M. - In: Journal of public policy & marketing 41 (2022) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
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An integrated model of knowledge acquisition and innovation : examining the mediation effects of knoweldge integration and knowledge application
Dahiyat, Samer E. - In: International journal of learning and change : IJLC 8 (2015) 2, pp. 101-135
Persistent link: https://www.econbiz.de/10011539625
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How does basic research improve innovation performance in the world's major pharmaceutical firms?
Leten, Bart; Kelchtermans, Stijn; Belderbos, René - In: Industry and innovation 29 (2022) 3, pp. 396-424
Persistent link: https://www.econbiz.de/10013170079
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Degree assortativity in collaboration networks and invention performance
Khanna, Rajat; Guler, Isin - In: Strategic management journal 43 (2022) 7, pp. 1402-1430
Persistent link: https://www.econbiz.de/10013288214
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Setting the "right" goal : post M&A innovation performance and goal orientation
Doan Thu Trang - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 555-565
shares. We investigate how pharmaceutical firms use mergers and acquisitions to boost their innovation performance which has … successful in their innovation endeavours than firms with other goal orientation. Further, the firms’ prior acquisition … experience appears to aid their innovation performance. However, we found that target size can affect the post …
Persistent link: https://www.econbiz.de/10012502063
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Measuring exaptation and its impact on innovation, search, and problem solving
Andriani, Pierpaolo; Ali, Ayfer; Mastrogiorgio, Mariano - In: Organization science : a journal of the Institute for … 28 (2017) 2, pp. 320-338
Persistent link: https://www.econbiz.de/10011674575
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Complementarity in alliance portfolios and firm innovation
Sabidussi, Anna; Lokshin, Boris; Duysters, Geert - In: Industry and innovation 25 (2018) 7/8, pp. 633-654
Persistent link: https://www.econbiz.de/10011919535