Blue ocean strategy seeks to turn strategic management on its head by replacing ‘competitive advantage’ with ‘value innovation’ as the primary goal where firms must create consumer demand and exploit untapped markets. Empirical analysis has been focused on case study...

The knowledge spillover theory of entrepreneurship seeks to explain the sources of entrepreneurship and its consequences with regard to economic performance. This paper extends this theory and links it to innovation performance. We propose that a high rate of entrepreneurship facilitates the...

Het traditionele beeld dat standaardisatie gezien wordt als een proces dat niet samengaat met innovatie is de laatste jaren veranderd. In zijn oratie laat prof.dr. Knut Blind zien dat vastgestelde normen wel degelijk kunnen bijdragen aan vernieuwingen. Vanuit economisch perspectief behandelt...

This article connects theory of learning with theory of governance, in the context of inter-firm relations. It recognizes fundamental criticism of transaction cost economics (TCE), but preserves elements from that theory. Two kinds of relational risk are identified: hold-up and spillover risk....

Increasingly, it has been recognised that in their process of internationalisation multinationals may learn. They may take a strategy not only of exploitation, to leverage existing assets, competencies and products, built up in their home countries, but also, and perhaps even primarily, of...

Understanding technological change is of critical importance to marketers, as it bears new markets, new brands, new customers, and new market leaders. This paper examines the deviation among reviews of a technology’s performance and its consequences for inferences on technology evolution...

Services constitute a major part of the economy, and, contrary to popular believe, service firms do innovate. In this paper I take a closer look at one aspect of innovation in services: appropriability. I discuss the different elements that are possibly of importance for appropriability, and...

In an attempt at a systematic theory of entrepreneurship, this paper connects various literatures, from economics and business. In economics, there are many notions of entrepreneurship, some of which seem to contradict each other. For example, there are notions of entrepreneurship as an...

This paper examines the transfer of designs between projects within firm in the context of made-to-order producing companies. This practice is also known as knowledge reuse. Past studies has provided a detailed account of the strategies and processes involved in the reuse of technologies....

Empirical research has demonstrated that a market orientation has in general a positive effect on organizational performance. The potential benefits of a market orientation have, however, not been realized because academics and practitioners do not yet understand the modus operandi that...