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New product development and co-creation : a service-dominant logic approach
Dias, Álvaro Lopes; Pereira, Leandro; Costa, Renato J. … - In: International journal of entrepreneurial venturing : IJEV 14 (2022) 1, pp. 87-121
Persistent link: https://www.econbiz.de/10013255683
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The role of knowledge acquisition in facilitating customer involvement in product development : examining the mediation effect of absorptive capacity
Dahiyat, Samer E.; Al-Zu'bi, Zu'bi M. F. - In: International journal of learning and change : IJLC 6 (2012) 3/4, pp. 171-206
Persistent link: https://www.econbiz.de/10009700499
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The willingness of a customer to co-create innovative, technology-based services : conceptualisation and measurement
Handrich, Matthias; Heidenreich, Sven - In: International journal of innovation management 17 (2013) 4, pp. 1-36
Persistent link: https://www.econbiz.de/10010200369
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DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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Knowledge sourcing from customers in new financial service development
De Smet, Dieter; Mention, Anne-Laure; Torkkeli, Marko - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 197-217
Persistent link: https://www.econbiz.de/10011542628
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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Organizational innovation, design and NPD performance : the role of co-creation strategy
Hsu, Yen - In: International journal of innovation management 21 (2017) 4, pp. 1750033-1-19
Persistent link: https://www.econbiz.de/10011672994
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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721