Yeboah, Asiamah - In: Cogent business & management 10 (2023) 1, pp. 1-23
Innovation has been cited as the single most critical source of competitive advantage and enables firms to respond … creatively to competitive threats and opportunities. That notwithstanding, innovation process has not been well developed and … innovation? (2) Under which innovation process model are the costs considered? (3) What benefits are available? and (4) What …