For understanding insurance services’ consumer behavior, it is necessary to study the particularities of the decision-making process on the insurance market. This paper aims to present the main characteristics of the different stages of the decision-making process: from those that precede...

For understanding insurance services’ consumer behavior, it is necessary to study the influence of different endogenous and exogenous factors on the insurance services’ consumer behavior. The researchers must analyze the decision-making processes from those that precede the purchase of...

The insurance services’ consumer behavior is influenced by a series of factors, which can be divided, function of their nature, in endogenous and exogenous factors. The potential insurance client’s behavior is influenced by the following main categories of exogenous factors: situational...