Cornel, Grigorut; Constantin, Anechitoae; … - In: Ovidius University Annals, Economic Sciences Series X (2010) 2, pp. 315-319
Responding to market reality, one of the most relevant concepts encountered in the field of marketing is the "trademark", which became a key factor in the global economy. The market, with its harsh rules, marks the efforts of producers and traders to communicate with consumers. In fact, the...