Doligalski, Tymoteusz; Zaborek, Piotr; Sylwia … - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 133-148
The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...
