Value proposition and firm performance : segmentation of Polish online companies
Year of publication: |
2015
|
---|---|
Authors: | Doligalski, Tymoteusz ; Zaborek, Piotr ; Sysko-Romańczuk, Sylwia |
Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 16.2015, 2/3, p. 133-148
|
Subject: | value proposition | internet | online | e-commerce | e-marketing | performance | segmentation | management | Poland | CEE | Polen | Unternehmenserfolg | Firm performance | Electronic Commerce | E-commerce | Internet | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Marktsegmentierung | Market segmentation |
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