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logo design
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Let the logo do the talking : the influence of logo descriptiveness on brand equity
Luffarelli, Jonathan
;
Mukesh, Mudra
;
Mahmood, Ammara
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 862-878
Persistent link: https://www.econbiz.de/10012177663
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2
The visual asymmetry effect : an interplay of logo design and brand personality on brand equity
Luffarelli, Jonathan
;
Stamatogiannakis, Antonios
;
Yang, …
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10012177241
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