Ioan, Moisescu Ovidiu; Adriana, Gica Oana - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 8, pp. 83-88
Even though the number of brands has strongly increased in recent years, only a few managed to endow themselves with significant brand loyalty. Besides the actual proprietary brand assets, such as patents and trademarks, other major elements like brand loyalty, perceived quality, brand...
