A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES
Year of publication: |
2007
|
---|---|
Authors: | Ioan, Moisescu Ovidiu ; Adriana, Gica Oana |
Published in: |
Revista Tinerilor Economisti (The Young Economists Journal). - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1583-9982. - Vol. 1.2007, 9S, p. 79-86
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | brand name | brand strategy | brand extension | co-branding |
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