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The evaluation of the economic and financial performance of a company actually illustrates the management’s capacity of … achieving the established goals. The evaluation of management performance requires a complex comparative and evolutional … and cash flows in the evaluation of management performance. …
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relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
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Replaced with revised version of paper 06/04/09.
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examine the drivers, barriers, and future developments of AI in marketing management. This article formulates research … practical understanding of the drivers, barriers, and future development of AI in marketing management as well as of the … explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen …
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