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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
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Is it possible to improve the relationship between marketing and sales?
Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
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Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
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Decomposing the problems of traditional markets business ecosystem in Indonesia
Prabowo, Fajar Sidiq Adi; Rahadi, Raden Aswin; … - In: International journal of public sector performance … 3 (2017) 4, pp. 375-397
Persistent link: https://www.econbiz.de/10011991877
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Exploring artificial intelligence in marketing management : understanding managers' perceptions towards artificial intelligence
Volkmar, Gioia Valentina - 2022
examine the drivers, barriers, and future developments of AI in marketing management. This article formulates research … practical understanding of the drivers, barriers, and future development of AI in marketing management as well as of the … explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen …
Persistent link: https://www.econbiz.de/10013477421
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Management Production Systems and Timing Strategies for Cull Cows
Amadou, Zakou; Ward, Clement E.; Raper, Kellie Curry; … - Southern Agricultural Economics Association - SAEA - 2009
Replaced with revised version of paper 06/04/09.
Persistent link: https://www.econbiz.de/10004979484
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Attitudes, motivation, and commitment of runners who do and do not participate in women-only road races
Eagleman, Andrea N. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 200-217
Persistent link: https://www.econbiz.de/10010391202
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …
Persistent link: https://www.econbiz.de/10012291735
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Displays in food retailing: An evaluation from a sales perspective
Diederichs, Lorenz; Göbl, Martin - In: Journal of Applied Leadership and Management 6 (2018), pp. 47-65
Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food …
Persistent link: https://www.econbiz.de/10012031336
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Life cycle assessment in management of socially responsible enterprise
Tkaczyk, Stanisław; Kuzincow, Joanna; Ganczewski, Grzegorz - In: Foundations of Management 6 (2014) 3, pp. 71-82
Persistent link: https://www.econbiz.de/10011923113