focuses on the paradigm of customer relationship management (CRM), regarding the principles of customer value and the … constructs of customer loyalty and customer satisfaction. In highly competitive environment the relationship marketing is … relationship management is to lead to satisfied and loyal clients. From one side it is oriented to synchronize relations between …

in management education. Against this background, there is a need for interdisciplinary learning between business …) business ethics to management analysis and education. As a first step, the paper argues that business ethics theory needs to … ethics can be easily incorporated into conventional management education. The paper concludes with a proposal for …

socially responsible business programs. However, most respondents confirmed the existence of a communication strategy for CSR … managers are generally not members of senior management, where decision-making takes place. Finally, the conclusion is that the …

Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several … proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable …

in management education. Against this background, there is a need for interdisciplinary learning between business …) business ethics to management analysis and education. As a first step, the paper argues that business ethics theory needs to … ethics can be easily incorporated into conventional management education. The paper concludes with a proposal for …

, in many organizations that have a top quality management and quality control standard. The research shows that employees …

driven by a strategy that leads to its integrated management. The singular structure and democratic composition of a …Corporate Social Responsibility (CSR) and its integrated management in companies is leading to a new company model that … cooperative’s management structure can guarantee the total integration of stakeholders in the decision-making process, as they are …

responsibility (CSR) literature about the strategy and efficient management of companies. In the last years, the number of academic … management behavior of companies, by the acknowledgement of CSR as a policy which is a strategic internal resource, capable of …