Risk is a phenomenon that should not be neglected in the decision-making process. It is a fact because there is uncertainty and the impossibility of predicting the exact time of its occurrence in otherwords, even if there is a particular risk likely to occur or occurs.

People can choose and they make many choices each and every day. However, most people are unaware of how strong their environment influences the choices they make. In his inaugural address, Bas Donkers highlights the impact of what people see (and what they don’t see), what people experience...

An equilibrium model of advertising, production and exchange is developed. Sellers advertise and produce. In contrast to models where one side is often kept to its reservation value, both sides of the exchange are made worse off due to distortive advertising. Buyers read advertising, screen for...

Marketers have traditionally used gender to segment markets. Due to socially prescribed gender roles some products are thought more suitable to target women, while others more suitable to males. For example, automobiles have been traditionally targeted towards males, assuming that it would be...

Ethnic or immigrant social networks tend to influence the type of business that an ethnic entrepreneur starts, as well as the success or failure of the business. In this paper, we develop a theoretical model that proposes that ethnic community involvement influences the configuration of ethnic...

This research addresses questions related to the development of guanxi between Taiwanese buyer companies and their Taiwanese and Chinese supplier companies in China. This research's theory development is suited to case study, and theory development as part of the design phase is essential,...