Gender roles and family decision making: a study of Indian automobile purchases
Year of publication: |
2010
|
---|---|
Authors: | Srivastava, R.K. ; Anderson, Beverlee B. |
Published in: |
International Journal of Services, Economics and Management. - Inderscience Enterprises Ltd, ISSN 1753-0822. - Vol. 2.2010, 2, p. 109-120
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | gender roles | automobile purchase | India | management | family decision making | market segmentation | households | female stereotypes | male stereotypes | education | wage earners | purchasing decisions | Mumbai | automobile dealerships | motor cars | age | income contribution | economics | service industries | marketing |
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