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Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios; Andreopoulou, Zacharoula; … - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
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Cultural issues in website design : a European perspective on electronic commerce
Asimionoaei, Claudia - In: CES working papers 1 (2009) 1, pp. 17-22
that arises at this stage of development of global trade on the Internet is if companies understand the importance of …
Persistent link: https://www.econbiz.de/10011991950
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The effect of local and federal government website use on trust in government : an exploratory analysis
Kuhlmeier, David B.; Lipscomb, Clifford Allen - In: International journal of electronic business 11 (2014) 4, pp. 297-331
Persistent link: https://www.econbiz.de/10011287720
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The marketing role of the Internet in launching a hotel : the case of hotel ICON
Tse, Tony S. M. - In: Journal of hospitality marketing & management 22 (2013) 7/8, pp. 895-908
Persistent link: https://www.econbiz.de/10010241565
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Web Site Promotion
Schwickert, Axel C.; Arnold, Frank - 1999
Der Erfolg einer Marktpräsenz eines Unternehmens im Internet, ist originär von dem Bekanntheitsgrad seiner Web … elektronischen Markt. Im Unterschied zum Online-Marketing, das sich vorwiegend mit der Vermarktung von Produkten oder … Dienstleistungen eines Unternehmens im eMarkt "Internet" befaßt, steht bei der Web Site Promotion (WSP) im Vordergrund, die Web …
Persistent link: https://www.econbiz.de/10005841428
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News website personalisation : the co-creation of content, audiences and services by online journalists and marketers
Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247
Persistent link: https://www.econbiz.de/10012176988
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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Digital marketing techniques for school promotion
Fernandez, Ronald R.; Uy, Chin - In: International journal of technology marketing : IJTMkt 17 (2023) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
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Werbung, Verkauf, Service im Internet
Hünerberg, Reinhard - Dialog Marketing Competence Center <Kassel> - 1998
. Hauptanwendungsgebiete sind Werbung, Verkauf und Service. Die Charakteristika des Internet wie Aktualität, Globalität, Multimedialität …Das Internet kann in allen Phasen des Kaufprozesses in mehr oder minder starkem Grade eingesetzt werden …
Persistent link: https://www.econbiz.de/10005840986
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Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik
Silberer, Günter - 2009
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special...
Persistent link: https://www.econbiz.de/10011666282