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Andrei, Popescu; Claudiu, Caescu Stefan; Ecaterina, … - In: Annals of Faculty of Economics 1 (2011) 1, pp. 774-778

Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case …

Persistent link: https://www.econbiz.de/10009366130

THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES

Valeriu, Curmei Catalin; Tudor, Ionescu Florin; Andrei, … - In: Annals of Faculty of Economics 1 (2011) 1, pp. 730-735

employing all scientific instruments that comprise segmentation, positioning and marketing mix. Utilizing the strategic …

Persistent link: https://www.econbiz.de/10009366207

Market segmentation in German business practice: relevance, procedures and challenges

Kesting, Tobias; Rennhak, Carsten - In: World Review of Entrepreneurship, Management and … 7 (2011) 4, pp. 361-379

The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of creating segments. Up till now, the way in which companies...

Persistent link: https://www.econbiz.de/10009353082

Brand and Marketing Communication

Silvia, Muhcina - In: Ovidius University Annals, Economic Sciences Series XII (2012) 3, pp. 50-50

’s a complex process, and in this process marketers must develop a brand positioning, must create and manage brands. In …

Persistent link: https://www.econbiz.de/10010711213

Evaluating Alternative Retail Repositioning Strategies

Corstjens, Marcel; Doyle, Peter - In: Marketing Science 8 (1989) 2, pp. 170-180

A methodology is provided for examining the impact on profitability of a significant change in the merchandise portfolio of a retailer. Such repositioning is essential to maintain competitiveness in a rapidly changing environment. At the same time, management is often reluctant to undertake such...

Persistent link: https://www.econbiz.de/10008788275

Strategic Marketing in Tourism

Muhcina, Silvia; Liviu, Brailoiu - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 1049-1051

refers and suppose to realize some important activities, such as market segmentation, differentiation and positioning. A very …

Persistent link: https://www.econbiz.de/10010632617

Positioning of Health and Recreation Institutions of the Autonomous Republic of Crimea in the Resort Area of Great Yalta

Khaustova Viktoriya Ye.; Gorbatova Yevgeniya. F. - In: The Problems of Economy (2011) 2, pp. 47-54

The article considers the essence of the process of positioning as one of the most important components of marketing … strategy development. It suggests the scheme of implementation of the given process and made the positioning of health and …

Persistent link: https://www.econbiz.de/10010639217

DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS?

Andrei, Popescu; Ecaterina, Brandabur Raluca; Ionut, … - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1133-1136

Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather …”. Under this meaning , many companies have implemented the concept of positioning as a part of their everyday marketing … activities. Nowadays, positioning is being used as a tool for explaining how consumers relate to foreign countries. The concept …

Persistent link: https://www.econbiz.de/10008829830

THE MARKETING OF COOPERATIVE SOCIETIES

Razvan-Nicolae, DECUSEARA; Sorin-Daniel, MANOLE - In: Management Strategies Journal 22 (2013) Special, pp. 411-419

Cooperatives have proven to be a business model that has endured over time, even during the economic crisis. Even if they don’t have the scale of large companies, they manage, through their ability to adapt, to overcome challenges offered by the market they are acting. The fact that their...

Persistent link: https://www.econbiz.de/10010936445

La gestión del supermercado virtual: Tipificación del comportamiento del cliente online

Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 1, pp. 93-112

This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with...

Persistent link: https://www.econbiz.de/10010280549