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marketing
Marketing
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Intangible assets
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Marketingmanagement
3,748
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Marketingtheorie
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Fritz, Wolfgang
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Armstrong, JS
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8
Kaluzhsky, Mikhail
8
Sidorchuk, Сидорчук Роман Роальдович
8
Wetzels, Martin
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Just, Richard E.
7
Karp, Larry
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Odekerken-Schröder, Gaby
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Stremersch, Stefan
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Volle, Pierre
7
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Orzan, Mihai
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Rauschnabel, Philipp A.
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Ruyter, Ko de
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Spiegler, Ran
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Thrassou, Alkis
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Vrontis, Demetris
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Algumzi, Areej
4
Balan, Carmen
4
Berck, Peter
4
Bergmann, Gustav
4
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24
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
HAL
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Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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International Labour Organization (ILO), United Nations
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University of Western Sydney
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EconWPA
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eSocialSciences
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Technische Universität <Braunschweig> / Institut für Marketing
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Agricultural and Applied Economics Association - AAEA
11
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
11
United States Department of Agriculture, National Animal Health Monitoring System
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Keleti Károly Gazdasági Kar, Óbudai Egyetem
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Princeton University Press
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Technische Universität Braunschweig / Institut für Marketing
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Tilburg University, School of Economics and Management
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Rural Development Program, Department of Agriculture
5
Center for Agricultural and Rural Development (CARD), Iowa State University
4
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Erasmus University Rotterdam, Econometric Institute
4
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
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ToKnowPress
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Universität <Siegen> / Lehrstuhl für Marketing
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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MPRA Paper
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Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
31
Ovidius University Annals, Economic Sciences Series
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Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
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ILO Working Papers
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Annals of marketing-mba
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Annals of Faculty of Economics
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CUDARE Working Paper Series
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General Economics and Teaching
16
Journal of Business Ethics
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Management & Marketing
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Romanian Statistical Review Supplement
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15
International journal of consumer studies
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Revista de Marketing Online (Journal of Online Marketing)
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Business history
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Journal of marketing education : JME
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Journal of marketing management : MM
12
World Review of Entrepreneurship, Management and Sustainable Development
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Food Security Collaborative Policy Briefs
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Journal of Agricultural and Applied Economics
11
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
The AMFITEATRU ECONOMIC journal
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Food Security Collaborative Working Papers
9
Health marketing quarterly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing theory
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Проблемы современной экономики
9
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RePEc
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ECONIS (ZBW)
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USB Cologne (business full texts)
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BASE
128
EconStor
89
ArchiDok
2
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1
On realising the utopian potential of big data analytics for maximising return on
marketing
investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
2
Upgrading opportunities in agricultural value chains : lessons from the analysis of the consumption of processed pineapple products in southern Benin
Aoudji, Augustin K. N.
;
Avocevou-Ayisso, Carolle
; …
- In:
African journal of science, technology, innovation & …
9
(
2017
)
6
,
pp. 729-737
Persistent link: https://www.econbiz.de/10012009292
Saved in:
3
Measuring the other half : new measures of intangible investment from the ONS
Martin, Josh
- In:
National Institute economic review : journal of the …
249
(
2019
)
1
,
pp. R17-R29
Persistent link: https://www.econbiz.de/10012121175
Saved in:
4
Co-creating value in the dyadic relationships of small and large firms in the agri-food sector
Ngugi, Isaac K.
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10012180986
Saved in:
5
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
6
Linking experiential value to loyalty in smartphone industry
Wulandari, Nuri
;
Sari, Rina Kartika
- In:
Studies and scientific researches / Economics edition / …
24
(
2016
),
pp. 77-84
Persistent link: https://www.econbiz.de/10011802271
Saved in:
7
Management of value for customers on the culture market
Sobocińska, Magdalena
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 262-279
Persistent link: https://www.econbiz.de/10011317285
Saved in:
8
Enhancing consumer value in wine tourism
Carlsen, Jack
;
Boksberger, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 132-144
Persistent link: https://www.econbiz.de/10010482866
Saved in:
9
A review and a conceptual framework of the key value drivers of mass customisation
Damm, Raphael
;
Pablos Heredero, Carmen de
;
Rodríguez …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 411-430
Persistent link: https://www.econbiz.de/10010201176
Saved in:
10
Consumer response to perceived value and generic advertising
Salois, Matthew J.
;
Reilly, Amber
- In:
Agricultural and resource economics review : ARER
43
(
2014
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10010366787
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