Customer assets and customer equity : management and measurement issues
Year of publication: |
2010
|
---|---|
Authors: | Persson, Andreas ; Ryals, Lynette |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 10.2010, 4, p. 417-436
|
Subject: | Immaterielle Werte | Intangible assets | Verbraucher | Consumers | Kundenwert | Customer value | Marketing |
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