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Why do Indian SMEs fail and succeed? : insights from auto-component industry
Nandkeolyar, Dilip; Pandey, Neeraj; Kiran, Ravi; Kumar, … - In: International journal of Indian culture and business … 15 (2017) 1, pp. 82-99
Persistent link: https://www.econbiz.de/10011845630
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Revisiting three decades of price premium research in marketing : a literature review
Singh, Gaganpreet; Pandey, Neeraj - In: International journal of revenue management : IJRM 8 (2014/2015) 3/4, pp. 219-240
Persistent link: https://www.econbiz.de/10011546881