relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

Vernetzungschancen im Marketing.[...] …

, - keine systematische Produktentwicklung, - nur ansatzweise Preisstrategien. Ein zentrales Ziel des Vorhabens bestand in der …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also …

revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

The integration of marketing and R&D is a major concern for companies that want to improve their new product … mechanisms, we found that housing marketing and R&D closer to each other and using an influential cross-functional phase review … intensively, having equal remuneration and career opportunities for marketing and R&D and using more cross functional teams are …