Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence
Year of publication: |
2020
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Authors: | Peyravi, Bahman ; Nekrošienė, Julija ; Lobanova, Liudmila |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 21.2020, 2, p. 827-834
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Subject: | artificial intelligence | marketing | marketing automation | information technology | big data | multichannel marketing | artificial intelligence tools | Künstliche Intelligenz | Artificial intelligence | Marketing | Automatisierung | Automation | Big Data | Big data | Informationstechnik | Information technology |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2020.12313 [DOI] hdl:10419/248081 [Handle] |
Classification: | O32 - Management of Technological Innovation and R&D ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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