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Relationship marketing in museums : influence of managers and mode of governance
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Public management review 21 (2019) 10, pp. 1369-1396
Persistent link: https://www.econbiz.de/10012178870
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Does it pay off for museums to foster creativity? : the complementary effect of innovative visitor experiences
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 144-158
Persistent link: https://www.econbiz.de/10012179383
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Efficiency of web communicatin strategies : the case of art museums
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: International journal of arts management 18 (2016) 2, pp. 42-62
Persistent link: https://www.econbiz.de/10011457756
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What to do after visiting a museum? : from post-consumption evaluation to intensification and online content generation
Antón, Carmen; Camarero Izquierdo, Carmen; Garrido … - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 1052-1063
Persistent link: https://www.econbiz.de/10012050716
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The mixed effects of organization’s and manager’s social capital : evidence from the case of museums
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of management & organization : JMO 26 (2020) 4, pp. 601-624
Persistent link: https://www.econbiz.de/10012244432