Nikolaeva, Ralitza; Kalwani, Manohar U.; Robinson, … - In: Review of Marketing Science 7 (2009) 1, pp. 1-1
Survival determinants can influence important strategic decisions. Analysis of longitudinal data on 418 online retailers in fourteen Bizrate product categories yields insights into key survival determinants. Survival tends to be easier for introductory versus growth stage entrants. Survival,...
