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Is the shopper always the king...
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Consumer behaviour
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Journal of food products marketing
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L' impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur
Pantin-Sohier, Gaëlle
;
Lancelot Miltgen, Caroline
- In:
Recherche et applications en marketing
27
(
2012
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10010199209
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2
Communicating sensory attributes and innovation through food product labeling
Lancelot Miltgen, Caroline
;
Pantin Sohier, Gaëlle
; …
- In:
Journal of food products marketing
22
(
2016
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10011561177
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