Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Year of publication: |
2022
|
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Authors: | Mimoun, Mohamed Slim Ben ; Lancelot Miltgen, Caroline ; Slama, Boulbeba |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-12
|
Subject: | Omnichannel | Omnichannel retail technology | Retail patronage | Shopping orientations | Technology-based service | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Multikanalvertrieb | Multichannel strategy |
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