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Down a rabbit hole : how prior media consumption shapes subsequent media consumption
Woolley, Kaitlin; Sharif, Marissa A. - In: Journal of marketing research 59 (2022) 3, pp. 453-471
Persistent link: https://www.econbiz.de/10013258046
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The effect of categorization on goal progress perceptions and motivation
Sharif, Marissa A.; Woolley, Kaitlin - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 608-630
Persistent link: https://www.econbiz.de/10012316052
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Work-to-unlock rewards : leveraging goals in reward systems to increase consumer persistence
Sharif, Marissa A.; Woolley, Kaitlin - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 634-656
Persistent link: https://www.econbiz.de/10013542005