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ESTRUCTURA ECONÓMICA COMPETITIVA DEL SECTOR AGROPECUARIO DE ZACATECAS: UN ANÃLISIS POR AGROCADENAS
Toledano, Blanca I. Sánchez; Domínguez, Jorge A. Zegbe; … - In: Revista Mexicana de Agronegocios 33 (2013)
competitiveness. The positioning of the agricultural chains showed that forages are the most important agricultural chain followed by …
Persistent link: https://www.econbiz.de/10011149648
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THE BRAND IMAGE OF A SMALL ISLAND DESTINATION: THE CASE OF MAURITIUS
Naidoo, Perunjodi; Ramseook-Munhurrun, Prabha - In: Global Journal of Business Research 6 (2012) 1, pp. 55-64
essential for the destination to ensure a strong positioning in the competitive business environment. Despite the growing body … positioning through its brand image attributes. Strong and weak brand image attributes are identified and implications discussed. …
Persistent link: https://www.econbiz.de/10011205776
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STRATEGICALLY REPOSITIONING RUSSIA
Andrei, Popescu; Claudiu, Caescu Stefan; Ecaterina, … - In: Annals of Faculty of Economics 1 (2011) 1, pp. 774-778
Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case …
Persistent link: https://www.econbiz.de/10009366130
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THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES
Valeriu, Curmei Catalin; Tudor, Ionescu Florin; Andrei, … - In: Annals of Faculty of Economics 1 (2011) 1, pp. 730-735
employing all scientific instruments that comprise segmentation, positioning and marketing mix. Utilizing the strategic …
Persistent link: https://www.econbiz.de/10009366207
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STUDY OF WINES POSITIONING ON THE ROMANIAN MARKET
GAVRILESCU, Alex - In: Management and Marketing Journal IX (2011) 2, pp. 298-302
In this paper, I have done a research on the positioning of Romanian wines. The positioning is a necessary approach of … identification of the Romanian wine brand positioning. To achieve the objective of the research I have conducted a market research … number of elements necessary for obtaining the positioning maps. Thus I tested the assisted and unassisted recognition of …
Persistent link: https://www.econbiz.de/10009393073
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Market segmentation in German business practice: relevance, procedures and challenges
Kesting, Tobias; Rennhak, Carsten - In: World Review of Entrepreneurship, Management and … 7 (2011) 4, pp. 361-379
The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of creating segments. Up till now, the way in which companies...
Persistent link: https://www.econbiz.de/10009353082
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Specific Techniques of Public Relations Activity
Ciobota, Gheorghe - In: Knowledge Horizons - Economics 5 (2013) 2, pp. 145-148
Techniques aimed, on the one hand to establish or create a contact with all economic and political agents and, on the other hand, this contact must be successful. Techniques can be grouped into reception ones (concerning congresses, conferences, seminars, symposia, colloquia, contests) used in...
Persistent link: https://www.econbiz.de/10010700116
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POSITIONING ROMANIA AS A TOURISM DESTINATION BASED ON THE INFORMATION FROM ONLINE TRAVEL GUIDES
Luigi, DUMITRESCU; Iuliana, CETINA; Alma, PENTESCU - In: Studies in Business and Economics 9 (2014) 1, pp. 59-65
of Romania’s positioning statement, as a tourism destination, based on the information from major online international …, slogan, etc.). Together with the differentiation and brand elements, the positioning ensures Romania’s honesty, originality …
Persistent link: https://www.econbiz.de/10010764868
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New marketing techniques: creative advertising
Chesnokova, M. - In: Annals of marketing-mba 3 (2013) 11
The article deals with the essence of creative advertising and the features of the creative process. Furthermore, the author of the article analyzes the use of creative advertising used by universities when promoting their educational programs.
Persistent link: https://www.econbiz.de/10010857462
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THE STRATEGIC MARKETING PLAN - AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME)
Negricea, Costel; Dumitru, Nicoleta; Edu, Tudor - In: Holistic Marketing Management 1 (2011) 2, pp. 36-45
At present, due to the highly competitive environment and a more than ever demanding customer, the marketing approaches considered by the small and medium enterprises (SMEs) must be split into strategic and tactical tools. The first ones must outline the directions, objectives and paths...
Persistent link: https://www.econbiz.de/10010667259