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Store brands play many beneficial roles for retailers. While some roles such as creating a quality image for the retailer require relatively strong store brands, other roles such as segmentation of customers by income require lesser strong store brands. This paper shows another role of store...
Persistent link: https://www.econbiz.de/10014619491
Persistent link: https://www.econbiz.de/10011898274
Network caches are the storage centers in the supply chain for content delivery---the digital equivalent of warehouses. Operated by access networks and other operators, they provide benefits to content publishers in the forms of bandwidth cost reduction, response time improvement, and handling...
Persistent link: https://www.econbiz.de/10009204142
Persistent link: https://www.econbiz.de/10013363743
Store brands play many beneficial roles for retailers. While some roles such as creating a quality image for the retailer require relatively strong store brands, other roles such as segmentation of customers by income require lesser strong store brands. This paper shows another role of store...
Persistent link: https://www.econbiz.de/10008497225