The concepts and approaches of public marketing are moreover used and quantified in the national and European public systems. Adapted, with behaviours specific to the public system, the fundamental concepts of marketing represent a component of "the new culture of public service". The paper aims...

The European Administrative Space (EAS) should be understood as the ‘environment in which the national administrations are called upon to assure homogeneous levels of service efficiency and quality'. It is important to learn from historical background in order to study the trends of the future...

Barnsley is a relatively poor area in the Northern England and has high levels of teenage pregnancy. NHS Barnsley is the main commissioner of NHS services. The Campaign Company, a social marketing and community engagement consultancy, were commissioned to utilise social marketing principles to...

Reforming the state and the public administration are two concepts well know for the Romanian mass-media. Public administration is the stability factor of a state and is called to satisfy the citizens' requirements. To change public administration we must invest in people, for this the...

Price, as one of the most complicated economic issues, and as part of the marketing mix has a complex and contentious role and can influence the public decisions and actions through its functions. Therefore, the present descriptive research makes and in-depth analysis of public pricing decisions...