Keeping Both the Baby and the Bathwater: Scoping a New Model of Political Marketing Communications
Year of publication: |
2010-07-05
|
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Authors: | Lloyd, Jenny |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | Political marketing | political communications | grounded theory | marketing communications |
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