Merel, Pierre R.; Saitone, Tina L.; Sexton, Richard J. - In: Journal of Rural Cooperation 37 (2009) 2
This paper analyzes the challenges and opportunities for agricultural marketing cooperatives in value-added, quality …-differentiated markets. Product quality in all of its dimensions is critical in modern food markets, but various traditional cooperative … business practices are not conducive to success in meeting consumers’ demands for quality. We discuss and evaluate these …