parent brand. The results indicate that brand awareness has a significant impact on brand extensions with regards to quality … become suspicious about the parent brand. Thus, quality and trust are pivotal factors influencing consumers’ positive …

The image of a superior quality of a certain touristic service or product represents a major advantage on the market …, the increase in the quality of the touristic services provided is the key element in the attraction of a greater number of …

The evaluation of the educational services quality by the students represents an important element of the internal … quality monitoring process for the identification of the necessary actions required in the continuous improvement of the … offered educational quality, and on the other hand it represents an indicator of the university interest of having access at …

The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and … the development of the quality management systems in the sector as part of the national quality management system in … tourism. Since the TICs perform a prominent role in destination marketing management, the quality of their services seems to …

behavior literatures and theories it was hypothesized that disposable income, price, quality, hygiene practices, friendliness … has insignificant impact up on quality price trade of among consumers of different income categories. Other hypothesis … associated with price, quality, friendliness of restaurant staff, quick table service and range or menu varieties are found to be …

development of the social networks led to a dynamic movement of information. The information quantity and quality along with the …

addition, in recent years, the competition between these various brands with national brands invite to use many quality cues … with the aim of improving the quality perceived by client. We question the appropriateness and effectiveness of this … strategy of marking quality. An experiment shows that national brands are perceived as equivalent in quality to that of premium …