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Political advertising needs better regulation
Ratchford, Brian Thomas - In: Continuing to broaden the marketing concept : making …, (pp. 61-74). 2020
Persistent link: https://www.econbiz.de/10012320442
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Advertising appeals across varying economic and regulatory conditions : a longitudinal content analysis in the mutual fund industry
Underwood, Robert G.; Smythe, Thomas; Pontari, Beth; … - In: Journal of financial services marketing : JFSM 20 (2015) 3, pp. 162-175
Persistent link: https://www.econbiz.de/10011480260
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"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
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Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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Antitrust failures : the internet giants
Taschdjian, Martin; Alleman, James - 2018
authorities) . On the user side of the market, prices are zero – "free." The other side, advertising rates are "hidden." Facebook …'s and Google's revenues are derived from advertising which appears when you go to their sites. They can extract exorbitant … privacy, political influences and advertising dominance. The argument for antitrust action against them is based on the …
Persistent link: https://www.econbiz.de/10011990829
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Antitrust for internet gianst
Taschdjian, Martin; Alleman, James H. - 2018
other side, advertising rate are "hidden." Facebook's and Google's revenues are derived from advertising which appear when … digital advertising and one-third of total advertising. Nevertheless, no serious antitrust case or legislation has addressed …
Persistent link: https://www.econbiz.de/10012010582
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Regulating native advertising
Wu, Yue; Gal-Or, Esther; Geylani, Tansev - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8045-8061
Persistent link: https://www.econbiz.de/10014279622
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Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan; Danaher, Brett; Smith, Michael D. - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
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Negative advertising and competitive positioning
Bostanci, Gorkem; Yildirim, Pinar; Jerath, Kinshuk - In: Management science : journal of the Institute for … 69 (2023) 4, pp. 2361-2382
Persistent link: https://www.econbiz.de/10014305409
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Analysing the reform of the retail financial advice sector in the United Kingdom from an agencement and performativity perspective
Ring, Patrick - In: Competition & change : the journal of global business … 19 (2015) 5, pp. 390-405
Persistent link: https://www.econbiz.de/10011347380