methodology used in demonstrating the credibility of case study research is emphasised. …This paper explores qualitative research in general and the case study approach in particular as used in Operations … Management (OM) theory-building research. It discusses the relative strengths and weaknesses of qualitative approaches used in OM …

risk model. Overall, we believe that the results of academic research are consistent with the PCAOB staff's apparent … reconsideration of the auditor's risk-assessment process. We conclude with identification of future research topics and recognition of … barriers to performing research that is relevant to standard setters. …

This paper suggests that, while advertising has changed, advertising research has not. Indeed, questions asked of … advertising research more than 20 years ago have still not been answered. The enormity of change in advertising compounded by the … lack of response from researchers suggests the traditional academic advertising research model requires more than routine …

respondent (research method) on reported levels of woman worker labour force participation in developing countries. Comprises a … case study of methodological Experiment (Methods Test) in India and Egypt. Shows that the accuracy of research results …