methodology used in demonstrating the credibility of case study research is emphasised. …This paper explores qualitative research in general and the case study approach in particular as used in Operations … Management (OM) theory-building research. It discusses the relative strengths and weaknesses of qualitative approaches used in OM …

This paper suggests that, while advertising has changed, advertising research has not. Indeed, questions asked of … advertising research more than 20 years ago have still not been answered. The enormity of change in advertising compounded by the … lack of response from researchers suggests the traditional academic advertising research model requires more than routine …

respondent (research method) on reported levels of woman worker labour force participation in developing countries. Comprises a … case study of methodological Experiment (Methods Test) in India and Egypt. Shows that the accuracy of research results …

occurs. This question concerns theorists and clinicians, and can only be answered through research focused not only on the … by published research in systemic family therapy, in order to understand the methodological issues at the core of the … regarding family therapy effectiveness over research on the therapeutic process is examined, and the main factors empirically …

countries, highlighting the fact that Japanese investment into India is quite low. It then outlines the research objectives and … explains the methodology followed. Second, the firm’s entry strategy is discussed to highlight how the Japanese view business …