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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …
Persistent link: https://www.econbiz.de/10012291735
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Mobile banking innovations and entrepreneurial adoption decisions
Ratten, Vanessa - 2011
This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework...
Persistent link: https://www.econbiz.de/10009484005
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies 8 (2020) 3, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …
Persistent link: https://www.econbiz.de/10013200286
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Approach to Risks of Marketing Activity
NASTASE, Dan - In: Romanian Statistical Review Supplement 60 (2012) 4, pp. 104-106
Risk is a phenomenon that should not be neglected in the decision-making process. It is a fact because there is uncertainty and the impossibility of predicting the exact time of its occurrence in otherwords, even if there is a particular risk likely to occur or occurs.
Persistent link: https://www.econbiz.de/10010598317
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Analytical Methods for the Analysis of Managerial Risk in the Marketing
BRADUTAN, Svetlana - In: Romanian Statistical Review Supplement 61 (2013) 2, pp. 101-105
widely used in practice in different areas of marketing such as the return on investments, discounted flow of benefits of a …
Persistent link: https://www.econbiz.de/10010660791
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The Risk of the Firm’s Marketing
NASTASE, Dan; PAUN, Ana Maria Melania - In: Romanian Statistical Review Supplement 62 (2014) 10, pp. 41-45
a firm, it must implement appropriate risk management mechanisms, highlighting the changes faster and intervention …
Persistent link: https://www.econbiz.de/10011071780
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Target Markets for Grain and Cotton Marketing Consultants and Market Information Systems
Vergara, Oscar; Coble, Keith H.; Hudson, Darren; … - In: Journal of Agricultural and Resource Economics 30 (2005) 01
of producer demand for marketing information and consultants is proposed that decomposes price received into exogenous … marketing consultants substitute for expenditures on market information systems. …
Persistent link: https://www.econbiz.de/10005805486
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PAYOFFS TO FARM MANAGEMENT: HOW IMPORTANT IS CROP MARKETING?
Nivens, Heather D.; Kastens, Terry L.; Dhuyvetter, Kevin C. - In: Journal of Agricultural and Applied Economics 34 (2002) 01
In production agriculture, good management is demonstrated by profits that are persistenly greater than those of … similar neighboring farms. This research examined the effects of management practices on risk-adjusted profit per acre for … Kansas farms over 1990-1999. The management practices were price, cost, yield, planting intensity, and technology adoption …
Persistent link: https://www.econbiz.de/10005513970
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Risco no mercado de arroz em casca
De Oliveira Adami, Andreia Cristina; De Camargo Barros, … - 2008
O presente trabalho avaliou as características das séries de retornos, normalmenteencontradas em séries financeiras, para dados do mercado de arroz em casca ao produtordo Rio Grande do Sul. Um modelo da classe GARCH (1,1) tipo VaR foi utilizado paraobter previsões da variância condicional e...
Persistent link: https://www.econbiz.de/10009444567
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Live and Feeder Cattle Options Markets: Returns, Risk, and Volatility Forecasting
Brittain, Lee; Garcia, Philip; Irwin, Scott H. - 2009
The paper examines empirical returns from holding thirty- and ninety-day call and put positions,and the forecasting performance of implied volatility in the live and feeder cattle optionsmarkets. In both markets, implied volatility is an upwardly biased and inefficient predictor ofrealized...
Persistent link: https://www.econbiz.de/10009446388