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Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams; Boyd, Naja Williams - In: Journal of marketing 84 (2020) 3, pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
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Mimetic Theory
Sherry, John F. - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 23-24
Persistent link: https://www.econbiz.de/10012498475
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Nodding by the fire : appreciation of the Derry Temple
Sherry, John F. - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 15/16, pp. 1633-1650
Persistent link: https://www.econbiz.de/10014234127