Ashraf, Muhammad; Ahmad, Jamil; Hamyon, Asad Afzal; … - In: Cogent Business & Management 7 (2020) 1, pp. 1-17
This study aims to extend expectation-confirmation model (ECM) of IS continuance based on effort-accuracy model (EAM) for predicting and explaining continuous usage of online product recommendation (OPR) that has been ignored in prior literature. The proposed OPR continuance model, incorporating...
