amplification of positive [negative] emotions), even when disconfirmation is taken into account in the model. The amplification …-specific satisfaction. Four empirical studies-two field studies (a diary study and a cross section survey) and two experiments …-were conducted. The results show that surprise positively [negatively] influences satisfaction directly and indirectly (via the …

amplification of positive [negative] emotions), even when disconfirmation is taken into account in the model. The amplification …-specific satisfaction. Four empirical studies-two field studies (a diary study and a cross section survey) and two experiments …-were conducted. The results show that surprise positively [negatively] influences satisfaction directly and indirectly (via the …

The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation … Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall …