University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In...

With growing competition, higher education institutions have to pay more attention to efficient recruiting students and providing them a high quality service in order to prepare them for a future professional life. Universities need to see their students as customers and threat them as such....

The objective of the current work is to analyze how the characteristics of cultural activities promoted by museums (group composition, group dynamics, duration, theme, venue, new technologies) and service quality affect the emotions experienced by participants and, consequently, their...

Despite the growing interest in value creation, a review of the relevant educational literature reveals that there is no generally accepted and empirically confirmed relational model of the student value creation process. This paper contributes in this way, analyzing several antecedents and...

The credibility of municipal services is a sort of psychological feeling, in other words, a sense of trust. The credibility has become a decisive factor for the transformation of municipal service and an important driving force of better quality in services and satisfaction in citizen. In this...